WOO
The first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen.
We are a first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen. Brought to you by ITV, woo makes wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.
A place for self-expression and discovery, woo provides a voice for a new type of wellness for young people, and a platform for brands that align with the values of a Gen Z audience.
A place for self-expression and discovery, woo provides a voice for a new type of wellness for young people, and a platform for brands that align with the values of a Gen Z audience.
Latest News
Nov. 02, 2026
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