WOO

The first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen.

We are a first-of-its-kind, feel good shopping concept and media platform on a mission to turn generation anxious into generation zen. Brought to you by ITV, woo makes wellness discoverable, aspirational and culturally relevant - through the lens of entertainment, products and storytelling.

A place for self-expression and discovery, woo provides a voice for a new type of wellness for young people, and a platform for brands that align with the values of a Gen Z audience.

Latest News

Aug. 13, 2026

Disneyland Paris Stages a Total Eclipse of the Mouse

As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own

Aug. 13, 2026

Pavone Group Promotes Two to Creative Leadership Roles

Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group