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Jay Veal
Klarna: The Four Quarter Sized Cowboys
9.0
Klarna: Swedish Coffee
9.0
Klarna: Swedish Family Dinner
9.0
Klarna: Swedish Horse
9.0
Klarna: Swedish Shirtless
9.0
Klarna: Swedish Meow
9.0
Klarna: Swedish Song
9.0
Adobe: The Heist
8.2
Volkswagen Atlas: Luv Bug
9.6
Nike: Snow Day
8.3
TurboTax: Mardi Gras (Loud Noise)
0.0
TurboTax: Mardi Gras (Statues)
0.0
TurboTax: Mardi Gras (Where is Janet?)
0.0
General Electric: Ideas Are Scary
0.0
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Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest