Ad Council, AMA, and CDC Urge Americans to "Play Defense Against Flu" with New Vaccination Campaign

Oct. 15, 2024

As cold and flu season approaches, The Ad Council, American Medical Association (AMA), Centers for Disease Control and Prevention (CDC), and CDC Foundation today launched their annual flu vaccination campaign with new public service advertisements (PSAs) encouraging people to get vaccinated against seasonal flu to protect themselves and their loved ones.

CDC preliminarily estimates that during the 2023-2024 flu season 41 million people got sick with flu, 18 million people visited a health care provider with flu, 490,000 people were hospitalized with flu and 25,000 people died due to flu illness or related complications. In addition to these concerning statistics, fewer than half of all people in the U.S. received a flu vaccine. However, those who were vaccinated against the flu reduced their risk of hospitalization due to the flu by about 40% in adults and 50% in children. That’s why health experts strongly encourage Americans to get vaccinated at the beginning of flu season to reduce the risk of serious illness from flu and potentially serious complications, like hospitalization and death. With concerns of co-circulating viruses like respiratory syncytial virus (RSV) and SARS-CoV-2 (COVID-19) this season, it is important to get up-to-date on other recommended vaccines as well.

The Ad Council’s Chief Campaign Development Officer Heidi Arthur said:

“A flu shot may seem like a small or unnecessary action to protect yourself and loved ones from illness, but it’s actually a powerful and proven tool that will keep you and your community safe. That’s why we’re honored to partner once again with the CDC and AMA to spread the word about getting vaccinated against flu. This way we can do the things that matter, like getting together with loved ones during the holidays and beyond, without worrying about becoming sick with and spreading the flu.”

 

Demetre Daskalakis, MD, MPH, Director of CDC’s National Center for Immunization and Respiratory Diseases said:

"Getting an annual flu vaccine is the best way to protect yourself from flu and its potentially serious outcomes. Flu vaccination reduces the risk of infection but also reduces severity of illness in people who get vaccinated but still get the virus. Getting a flu vaccine is particularly important for people at higher risk of serious complications from flu, like people 65 years and older."

 

Bruce A. Scott, MD, AMA President said:

“We urge everyone 6 months and older to get vaccinated against the flu, ideally before virus begins spreading in your community. Black and Hispanic populations are at higher risk of severe complications from the flu due to longstanding health care inequities and disproportionately low vaccination coverage. Our campaign particularly focuses on Black and Hispanic populations to help improve vaccination rates in these communities. The AMA will continue to support efforts to improve vaccination rates and achieve optimal health for all people.”

 

This year’s campaign, created pro-bono by creative ad agency Madwell, features a new PSA titled “Play Defense Against Flu” that leverages comedy to highlight how antibodies that develop after getting a flu vaccination work hard to protect oneself, loved ones and the community at large from the flu. Audiences are encouraged to gear up with a flu shot and learn more at GetMyFluShot.org. The new PSAs will appear in TV, radio, social media, out-of-home, and digital formats nationwide in time and space donated by the media.

Mau Galvan, Madwell Creative Director said:

“For the campaign this year, we wanted to try a different approach. We want to deliver the message that taking a flu shot is a team effort, because it benefits yourself and the community. To bring this idea to life, we showed in a fun way what happens inside the body and how your own antibodies act as a team as they gear up and defend against the flu with the enormous help of a flu shot.”

 

CDC recommends that everyone six months and older (with rare medical exceptions) get a flu vaccine each year. Flu vaccines and COVID-19 vaccines can be given at the same time if you are eligible for both and the timing coincides. Each year, CDC and AMA undertake a range of efforts to increase the number of people who receive a flu vaccine. This season those efforts include working with doctor's offices and pharmacies to provide guidance on giving flu and COVID-19 vaccines at the same time and supporting community-based efforts to increase vaccination among racial and ethnic minority groups, with a special emphasis on Black and Hispanic populations, in the United States.