Ad of the Day | Travelers Get a "Martian ink" Passport Stamp Upon Arrival to the UAE

Ad of the Day | Travelers Get a "Martian ink" Passport Stamp Upon Arrival to the UAE

Feb. 09, 2021

Flying in to Dubai on 9 February was a little like arriving on Mars. On that day, the Emirates Mars Mission’s Hope Probe entered into orbit around the Red Planet to provide the first complete picture of the Martian atmosphere, culminating years of research and preparation and achieving a historic milestone for the Arab world and humanity.

To commemorate the arrival of the Hope Probe to Mars, The UAE Government Media Office and Dubai Airports produced a limited-edition stamp made with ‘Martian Ink’. This specially created ink is made from volcanic basalt rocks that are found in the UAE’s mountains and highly resemble those present on the surface of Mars. 

Travelers passing through immigration at all Dubai airports starting 9 February will receive the distinctive red ink stamp which welcomes them with a memorable reminder of this new era for Arabs in time and space and a special message: 

"YOU’VE ARRIVED IN THE EMIRATES. THE EMIRATES IS ARRIVING AT MARS ON 09.02.2021."

An emblem of the country’s ambition and guiding principle that “Impossible is Possible”, the stamp’s liquid ink was created from basalt rocks, collected during a special mission to the UAE’s Fujairah Mountains and Sharjah’s Mleiha Desert by experts and gemologists. The rocks were crushed into a fine paste and dried in the sun and then mixed with chemicals to create three separate colours that represent the Red Planet.

Basalt rocks date back tens of millions of years and give the UAE’s mountain ranges their distinct rugged look.

 

Related News

Mar. 20, 2026

Studio Private Brings Boldness and Precision to Daniel Sannwald's Seamless Calvin Klein Spring 2026 Campaign Images

Studio Private collaborated closely with Sannwald on the retouch of the campaign stills

Mar. 17, 2026

A Brand That Never Sleeps - Span's Brand Pulsates 24/7

Span, an IT company, has built its identity around a dynamic, real-time display of security alerts and support requests, emphasizing its commitment to continuous client care and protection from cyber-attacks

Mar. 16, 2026

Scottish Government Shines a Light on Mental Health Resources in Nationwide Marketing Campaign

Campaign features striking neon signs in Glasgow and Edinburgh train stations

Latest News

Jun. 03, 2026

Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend

Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers

Jun. 03, 2026

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges