BMB wins Farrow & Ball to become the paint and paper company’s new creative agency of record

Nov. 11, 2019

Farrow & Ball has appointed BMB London as its new creative agency partner, after a competitive pitch against two rival agencies. BMB will work on the brands integrated business across a range of projects including the overall brand messaging, the products, the Colour Consultancy service and the brand’s always on social. The partnership between the agency and the much-loved paint and paper brand will start immediately, and come to life internationally. Farrow & Ball handled the pitch process. The Dorset-based company has been working on its positioning over the last six months, and BMB’s output will reflect the new thinking and strategy.

Anthony Davey, CEO at Farrow & Ball commented:

“We’re really excited to be working with BMB. They showed a deeper understanding of the human emotion behind a seemingly simple thing, like the choice of colour to paint your walls. We think they will be a great partner as we begin a new chapter for the brand”.

 

Jason Cobbold, CEO at BMB said:

“For any creative agency, there can be few more interesting brands to partner with than Farrow & Ball. We’re incredibly happy to be joining the team and realising their new ambition. In fact, our happiness is very close to Citron no 74.”