Cricket Wireless and ARGONAUT Unveil "Jawsome" Campaign with Jaw-Dropping Deals

Jul. 31, 2024

Sometimes a deal is so good it makes your jaw drop. Cricket Wireless is leaning into this turn of phrase literally for its latest national campaign, Jawsome, which started to roll out at the end of July.

Created with long-time agency partner ARGONAUT, the brand is putting its value front at center yet again - at a time when more and more consumers’ wallets need some relief. The campaign features the brand’s notable Cricket characters and customers as they hear about Cricket’s latest offer: customers getting free Samsung Galaxy devices when they switch to Cricket’s lightning fast unlimited nationwide 5G available for as low as $25 per month. It’s a deal so good their jaws drop, including the characters whose jaws drop through the floor (“Apartment”) and break through the ground (“Jaw Drop”).

The Jawsome campaign will be running across TV, Digital, Social, Radio/Audio, mobile and OOH.

The new campaign is the latest example of how Cricket Wireless and ARGONAUT have unlocked a new gear for the brand under the leadership of AT&T veteran and Cricket CMO Tony Mokry, making work that is impossible to ignore. See below for quotes from the brand and agency.