Shutterfly's New Holiday Campaign Aims to Inspire People Everywhere to ''Let the Good Fly'' and Bring Friends and Family Together

Nov. 05, 2020

Premiering today, the 30 second TVC-developed in partnership with San Francisco-based agency Argonaut -will run on cable and CTV for four weeks. The digital buy will run throughout the holiday season on radio, social media and online to name a few.

Shutterfly’s new holiday campaign spotlights the millions of people who create holiday cards and gifts each year with Shutterfly, acknowledging this year each person will be creating something completely unique and personal to share and remember.  Some moments of laughter, some of joy, some downright absurdity that only this year could bring. The campaign is all about creating to connect, to unleash more good moments at the mailboxes of aunts and coworkers, grannies and nannies. So in 2020 fashion, the spot encourages viewers to send a card of that video call screenshot, frame that flat sourdough, or create a photo book of your kindergartner’s home school activities. Find the good, and let it fly.