Fernet-Branca Launches First-Ever Limited Edition Bottle in the U.S. Market

Sep. 25, 2024

Fernet-Branca, the iconic Italian amaro brand, known as "The Bartender’s Handshake," is excited to announce the release of its Limited Edition bottle: The Record Label. The first of its kind, this collector's bottle is an invitation for Fernet loyalists to unlock never-before seen-content inspired by the world of music and mischief, pillars deeply rooted in the brand.

Designed by the Brooklyn-based creative collective Madwell, The Record Label bottle, fitted with AR capabilities, unlocks the surreal world of "FernetworkTV"- a non-stop broadcast and hub featuring existing content along with new, never-before-seen music-inspired additions starring the famous brand mascot, Fernando. This bottle houses the same Fernet fans know and love, made with 27 herbs, flowers, spices & roots meticulously selected from over 4 continents, while introducing a fresh look, blending the brand’s iconic taste and love for all things eccentric and unexpected.

Edoardo Branca, the sixth generation family member who is leading the charge in the U.S market said:

"For our first-ever limited edition offering in the U.S. market, we wanted to create something that goes beyond the traditional experience, as we typically seek out the bold and unexpected at Fernet-Branca. The Record Label celebrates the fusion of two passions—great taste and great music—while connecting our fans to the heart of the Fernet community in a fun, interactive way."

 

Earlier this month, Fernet-Branca concluded its five-month long Secret Handshake Tour, an interactive bar crawl that brought music and fun to fan favorite neighborhood bars across the U.S.. This release of The Record Label marks the grand finale of the tour, keeping the celebration alive and creating another avenue for front-row seats to the brand.

The Limited Edition Record Label can be purchased on Fernet-Branca’s website or at select retailers nationwide for an SRP of $39.99. Additionally, limited edition bundles are available, featuring exclusive unreleased apparel, posters, and more. The brand also partnered with sought-after tattoo artists across the country for the Bottle & Tattoo bundle, which includes a voucher for a bespoke Fernet tattoo that proudly and permanently declares their love for the liqueur.

For more information on Fernet-Branca, please visit https://us.fernetbranca.com/, or follow on Instagram @fernetbranca.