Protect Yourself If You Don't Want to End Up Grilled Like A Whopper
Jul. 12, 2022
Beautiful days are coming, and school vacations too. Time for the children to go on holiday. But beware of sunburn!
To warn our youngest of the risks of prolonged exposure to skin to the sun, BURGER KING® Belgium decided to slip ephemeral tattoos with the words "It’s even better when grilled with a flame" in all its King Junior children’s menus.
Exposed to the sun’s UV rays, they eventually reveal a hidden message of prevention, "But you’re not a Whopper. Protect your skin."
To take it a step further, the brand has decided to make sunscreen dispensers available in some of its restaurants.
A campaign made by Buzzman visible in BURGER KING® Belgium restaurants and on the brand’s social networks from July 6.
Related News
La Vie and Buzzman Launch an OOH and DOOH Campaign Challenging a French Institution
On the menu: two 100% plant-based products — a saucisson and a chorizo — set to spark doubt at the day’s most sacred hour
Burger King Surprises Consumers with "Small Whopper" in new Campaign
In a new campaign created by AlmapBBDO, Burger King introduces a version of its classic sandwich that is 30% smaller
Acre Does Exist: Burger King Launches Movement to Bring Competitors to the State
Brand leverages a famous internet meme to challenge competitors to open a location in Rio Branco and invites consumers to prove that the best burgers are flame-grilled
Latest News
Sep. 28, 2026
Behind the Gloves and Brothers and Sisters Launch Campaign to Define Boxing's 7th Punch
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing
Sep. 25, 2026
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food