Sunset O'Clock Turns Every Hour on its Bottle into an Chance to Win Trips to Paradise and Enjoy the Sunsets with Corona

Dec. 12, 2023

Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets 

How does it work? 

It's easy and simple. The time printed on each Corona bottle becomes the "golden ticket" to exclusive rewards. The closer the production time is to the actual sunset time, the greater the reward. To claim rewards, simply take a photo of the time inprinted on the beer bottle and send it via direct message to Corona's social media. It's that easy! Sunset O’Clock helps Corona consumers improve their sunset-watching experience with an opportunity to redeem exclusiverewards. 

Miguel Merino, Global Communication Director at Corona said:

"Corona consistently pursues innovative ways to pleasantly surprise consumers and encourage a deeper connection with nature. Through 'Sunset O'clock,' we effortlessly accomplished this by using a simple asset present in every bottle around the world. The beauty lies in its cost-free essence, a natural element of our bottle."

 

Junita Leon, Global Brands Marketing Director at Abi InBev Colombia added:

"We’re committed to creating special moments for our consumers. Sunset O’Clock is a clear expression of this commitment, providing a platform to encourage individuals to unwind and enjoy Corona during the sunset, all while reaping the benefits."

 

Sunset O'Clock will begin in Corona in December. Rewards: Get a chance to win some trips to Corona locations.