Swedish Hotel Chain Elite Hotels Is Hoping To Lure Visitors Back To Travel Again

Mar. 20, 2022

Swedish hotel chain Elite Hotels is hoping to lure visitors back to travel again after the pandemic with a campaign that focuses on an unexpected aspect of hotel stays—their sounds.

The work, by Stockholm and Hamburg-based agency Volt, includes a series of digital videos that take a microphone to some very specific hotel noises: meals being prepared in the hotel kitchen; luggage wheeled down a hallway; the sizzle of the sauna; the tinkle of room service arriving on a tray.