Tequila Rose Launches "Glam-Ergency" Stunt to Rescue Music Fans this Weekend

Mar. 07, 2025

Tequila Rose, the UK’s No.1 strawberry cream liqueur, is bringing a touch of pink glamour to London in celebration of Sabrina Carpenter’s highly anticipated concerts this weekend.

For one weekend only, on 8th – 9th March, Tequila Rose is installing ‘Break in Case of Glam-ergency’ boxes at key London commuter hubs—helping fans go from frazzled to front-row ready in seconds. 

Each ‘Shorter & Sweeter’ guerrilla glow-up station is a striking Tequila Rose-pink and inspired by classic Break in Case of Emergency boxes. But instead of fire extinguishers, they contain everything needed for a last-minute glam boost before the big night.

Created by W Communications, the glow-up stations are located at Covent Garden and Waterloo – and are being launched by TV personality Olivia Attwood. Fans stopping by the pop-up this weekend can refresh their blowouts, spritz a strawberries & cream-scented perfume, and take away pocket-sized Tequila Rose-branded blushes. This experience keeps the city's glam levels high while generating must-see content for social media.

To support the activity, an exciting Digital OOH campaign will run on screens in close proximity to the glow-up stations, as well as in and around the O2 where Sabrina fans will end up. Outdoor projections will also be used to help turn Covent Garden pink in an activation executed by media agency Bountiful Cow.

Sophie McLeay, Tequila Rose Brand Manager, commented:

"Getting ready is half the fun of a big night out, but sometimes you need a last-minute glam boost to feel your best. At Tequila Rose, we know life moves fast—especially for music fans racing to see their favourite artists. That’s why we’re bringing our ‘Break In Case of Glam-ergency’ boxes to London, ensuring concertgoers can go from frazzled to flawless in minutes. Inspired by our signature pink hue and strawberry cream taste, these beauty must-haves are the perfect pre-show pick-me-up."

 

Scott Dimbleby, Executive Creative Director at W Communications, said:

“We wanted to create something playful and unexpected that would truly resonate with Tequila Rose fans. The ‘Break in Case of Glam-ergency’ stations bring an engaging and interactive twist to last-minute concert prep—because who doesn’t love a glow-up moment before a big night out?”

 

Emma Deacon, Business Director at Bountiful Cow, added: 

“Whether you're racing to the O2 for the concert or just need a last-minute refresh, Tequila Rose is on hand connecting with fans in a fun and memorable way. We have delivered a creative and media plan designed to build buzz in and around these locations, delivering cut through and a whole load of pink energy.”