The World is Moving Forward Leaving Women Behind

Oct. 25, 2022

AI image-to-text is one of the most advanced technologies today. However, this advanced technology leaves women behind. New campaign for WIZO (Women's International Zionist Organization) by blanco, tests what happens when artificial intelligence is asked to draw a CEO, Doctor, and President. And the results? Men, men and some more men.

During the creative process, the agency tried over 1000 wordings and styles using Midjourney's artificial intelligence platform, but none of the generated images included a woman. The team selects the most versatile images to show up in the ads to highlight the contrast between the beautiful art created by this advanced technology and the sad message it sends to women.

The campaign includes 3 print ads drawn by artificial intelligence and published in newspapers on Tuesday 25/10, one week before the Israeli election, to stimulate public discourse. Because we all know that the AI results are just a symptom of a much bigger problem.

At blanco really hope for girls around the world to grow up in a world where AI sees them as potential CEOs because they are convinced it has a truly impact on their lives.