Volkswagen Imagines Brazil's Long-Awaited Sixth World Cup Title in Emotional new Film

May. 16, 2026

“What does the future hold? Tell me if you can. What will become of me? My fate’s in God’s hands? …I dreamed a dream!” Dreams have always been part of our identity. When it comes to football, dreaming of victory is practically a national ritual. That’s the positive energy that Volkswagen do Brasil is putting into “Dreams,” an epic manifesto that transforms Brazilians’ yearning for a sixth victory on the world stage into a powerful message of trust, emotion, and belonging. At the same time, the campaign celebrates Volkswagen do Brasil’s sponsorship of the Brazilian Confederation of Football (CBF), supporting the men’s and women’s national football teams across all divisions in 2026 and 2027. 

It’s true that “We dream because we trust.” That’s the motto of the campaign “Dreams,” created by agency AlmapBBDO and starring Brazilian head coach Carlo Ancelotti, one of the most successful and respected figures in world football. The film invites the public to daydream together, showing a Brazil on the day after its 6thworld championship. 

“This campaign is about the power of trust, which Volkswagen has been building with Brazilians over the past 73 years, and which now connects to the world of football through our sponsorship of CBF. Football is a national passion for Brazilians, and it becomes the setting for a story in which Volkswagen steps up to be a part of people’s lives and emotions in the shared dream of a sixth title. After all, we dream because we trust.” 

"The trust that Ancelotti inspires – which comes through in his book about his career in European football – is precisely what’s driving our faith in the sixth title. That same trust is the foundation of the relationship built between Volkswagen and Brazilians over these many decades."