Volkswagen: Dreams
Media Type:
TV
Brand
Agency
Country:
Industry:
“What does the future hold? Tell me if you can. What will become of me? My fate’s in God’s hands? …I dreamed a dream!” Dreams have always been part of our identity. When it comes to football, dreaming of victory is practically a national ritual. That’s the positive energy that Volkswagen do Brasil is putting into “Dreams,” an epic manifesto that transforms Brazilians’ yearning for a sixth victory on the world stage into a powerful message of trust, emotion, and belonging.
Credits
Advertising Agency:
Almap BBDO, BrazilPresident and CEO:
Filipe BartholomeuCCO:
MarcoVPs of Creative:
Fernando Duarte, Henrique Del LamaCreative Directors:
Eduardo Vares, Francis Alan, Gustavo Tasselli, Philippe DegenCreatives:
Bernardo Silveira, Felipe Paganoti, Igor Pontes, Marcelo CarvalhoVP of Creative Insights:
Ricardo ChesterCOO:
Rafaela AlvesVP of Client Services and Business:
Christiano BockClient Services:
Mariana Nanes, Juliana Stern, Camila Teles, Laisla SilvaCSO:
Joao GabrielPlanning:
Daniel de Tomazo, Mariana Teixeira, Isabela Panico, Sophie Soares, Daniela Amorim, Arthur Sousa, Laura CiceroneContent Team Lead:
Guilherme SalgadoContent Strategists:
Otavio Nadaleto, Glaucia OliveiraCommunity Manager:
Jaine BonfimAV Production:
Diego Villas Boas, Vera Jacinto, Paula Buzzi, Patricia OlivaArt Buyer:
Tereza SettiMedia:
Luana Guerra Gallizzi, Laura Almeida, Paganini Martins, Amanda Santana, Isadora Lee Barbosa, Rafael OliveiraMedia Performance:
Bruna Silva Tavares, Marcelo Yutaka Misumi, Mauricio ToledoData and BI:
Bruno Miracco, Alba Oliveira, Rodrigo Bispo, Renan Martins, Fernando MassuyamaSocial Insights:
Gustavo Silva Arakawa, Leonardo Pereira LagoDate:
May, 2026
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