We Are Social to Lead Creator Strategy and Engagement for H&M in Asia

Feb. 26, 2025

Socially-led creative agency We Are Social has been appointed to lead the content creator strategy and engagement across Asia for global fashion brand, H&M.

The remit includes developing a regional content creator strategy, local market research and end-to-end content creator management. The account will be led out of the agency’s regional hub in Singapore, working closely with We Are Social’s in-market teams to execute locally.

This is the latest win for We Are Social in the region, which also works with brands including Samsung Mobile, HBO, UOB and Ferrari. 

Elin Sandberg, Head of Marketing, H&M East Asia, commented:

"We have a passion for engaging with our community of fashion aspirers, and we know that content creators are a key source of inspiration for them. As H&M continues to elevate our brand experience across East Asia,  we are happy to partner up with We Are Social to help us engage and connect with the content creators our customers love."

 

Nai Yen Wang, managing director of We Are Social Singapore, said:

“We are delighted to partner with H&M to amplify the brand’s presence with a carefully curated mix of content creators in its key markets. Asia is home to some of the most active consumers of social media content, making it critical for brands in this region to have a robust influencer strategy in place as part of their marketing mix.”