Wildfarmed Transforms Lunchtimes and Landscapes with "Life Changing Bread"
May. 15, 2024
Wildfarmed, the UK's leading regenerative food and farming company, has launched its first major advertising campaign to celebrate its "life-changing" bread range now available at Waitrose.
The campaign’s 30-second TVC, "Transforming Lunchtimes and Landscapes," features a disenchanted office worker whose lunch sparks a vivid, animated journey through nature, filled with birds, bees, and butterflies - showcasing the journey from wheat to Wildfarmed’s Life-Changing Sliced White bread.
The marketing campaign includes a TVC, flyposters, digital displays and social ads, with planning and buying by Bountiful Cow, who were appointed to the account earlier this year.
The AV plan includes a run across Prime Video SVOD, following guest appearances by Wildfarmed’s co-founders Andy Cato and George Lamb on Season 3 of "Clarkson’s Farm".
Related News
Quilter Campaign Helps You Rethink Your Money Relationship
Money Needs a Plan' campaign from Joint and Bountiful Cow pairs humour with a context-led media strategy
The Telegraph Serves up 500 Casks of "Telegraph Ale" for National Pub Day Push
Bountiful Cow and The Telegraph turn advocacy into action with free pints and a nationwide pub activation
BetVictor Celebrates the Simple Pleasures of Sports Betting with Biggest AV Campaign to Date
Created by Barn Door Studios and set to authentic visuals of sporting events, the campaign features a rewrite of the classic song "My Favourite Things" from The Sound of Music
Latest News
Aug. 13, 2026
Disneyland Paris Stages a Total Eclipse of the Mouse
As Europe looked to the skies on Wednesday 12th August, BETC Paris hacked the moment to create a little magic of its own
Aug. 13, 2026
Pavone Group Promotes Two to Creative Leadership Roles
Eileen Hogan has been named Creative Director for quench, the group's food and beverage agency, and Rebecca Armstrong as Design Director for Pavone Group