Wildfarmed Transforms Lunchtimes and Landscapes with "Life Changing Bread"
May. 15, 2024
Wildfarmed, the UK's leading regenerative food and farming company, has launched its first major advertising campaign to celebrate its "life-changing" bread range now available at Waitrose.
The campaign’s 30-second TVC, "Transforming Lunchtimes and Landscapes," features a disenchanted office worker whose lunch sparks a vivid, animated journey through nature, filled with birds, bees, and butterflies - showcasing the journey from wheat to Wildfarmed’s Life-Changing Sliced White bread.
The marketing campaign includes a TVC, flyposters, digital displays and social ads, with planning and buying by Bountiful Cow, who were appointed to the account earlier this year.
The AV plan includes a run across Prime Video SVOD, following guest appearances by Wildfarmed’s co-founders Andy Cato and George Lamb on Season 3 of "Clarkson’s Farm".
Related News
Bountiful Cow Wins Butternut Box Brand Media Account
The agency will lead above-the-line media strategy, planning and buying for Butternut Box, supporting the brand as it continues its mission to make fresh food
The Collective Takes its Yoghurt Revolution Nationwide with First National TV Campaign
Marking a step change in brand investment, the activity is The Collective's first masterbrand TV campaign
Quilter Campaign Helps You Rethink Your Money Relationship
Money Needs a Plan' campaign from Joint and Bountiful Cow pairs humour with a context-led media strategy
Latest News
Sep. 28, 2026
Why Make it Easy? De Balie and Dawn Explore the Power of Discomfort in Bold new Campaign
De Balie, Amsterdam’s home for culture and debate, launches striking new brand campaign with Dawn, pairing provocative copy with surreal photography
Sep. 28, 2026
MOX Creates New Brand Identity for Formula E's Next Era of Racing
The rebrand lands the central message of making progress thrilling, cementing Formula E's position as a confident, culturally impactful global sport