Access Israel: People. Not Symbols

0.0

Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Israel

Industry:

Public Interest, NGO

The disabled parking sign is an international symbol. But yet, many drivers ignore it. So, in order to raise public awareness for "International Day of Persons with Disabilities" on December 3, 2017, We replaced thousands of disabled parking signs all over Israel with a real person's picture

Credits

Advertising Agency:

Leo Burnett Israel

Date:

November, 2017