Ad of the Day | Alzheimer's Research UK: First Breath

9.5

Media Type:

Film Film

Brand

brand

Agency

agency
Alzheimer’s Research UK is launching a campaign to address the sense of fatalism that surrounds dementia and replace it with a more hopeful outlook, ahead of World Alzheimer’s Day on Friday 21st September.

Credits

Advertising Agency:

AMV BBDO, London, UK

Creative Directors:

Nicholas Hulley, Nadja Lossgott, Diego de Oliveira, Caio Giannella

Copywriter / Art Director:

Jack Smedley , George Hackforth Jones

Agency Planners:

Bridget Angear, Olivia Stubbings, Elly Fenlon

Agency Account Team:

Katy Talikowska, Amy Tippen, Abbie Snadden

Agency Producers:

Yvonne Chalkley, Trish Russell, Nikki Holbrow, Paul Goodwin

Production Company:

Somesuch

Editing:

Final Cut

Director:

Aoife McArdle

Voice over:

Lena Headey

Music:

Daniel Hart

Music Supervision:

Dan Rodgers/ Mad Planet

Audio Post-production:

Factory

Media Agency:

OMD

Post-production Company:

MPC

Date:

September, 2018

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