Ad of the Day | BMW: The XMinded

7.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

"We are M" - under this claim, BMW M and Serviceplan Hamburg are celebrating the 50th anniversary of BMW M. The international campaign is divided into four chapters. With "The XMinded", the final chapter of the campaign launched on 3 November. It gives an outlook on the future and direction of the M brand and accompanies the launch of the new flagship vehicle BMW XM. The communication includes an online film and multiple social media motifs.

Credits

Advertising Agency:

Serviceplan Hamburg

Date:

November, 2022

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