Ad of the Day | Born Free Foundation: The Bitter Bond

9.9

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Most lions in South Africa are born and raised in captivity. Keepers charge tourists to hug and take photos with them. Then, when they grow too big for cuddles, they’re sold to trophy hunters and shot in private game reserves. Not only is this cruel and inhumane practice legal, but it’s flourishing in South Africa.

Credits

Advertising Agency:

Engine London, UK

Creative Team:

James & Jason

Production:

Blinkink, Zombie Studio

Director:

Daniel Salles

Date:

September, 2019