Ad of the Day | Corona: For Every Slice of Sun

8.8

Media Type:

The making of The making of

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Corona has always been best enjoyed with a beautiful sunset and a slice of lime — a testament to nature truly being part of the beer’s soul. So, on the day that the world bore witness to a rare event — the Annular Solar Eclipse of 2024 — Corona, a beer made with 100% natural ingredients, eternalized the moment with an iconic image: using half of the sun as if it were a slice of lime.

Credits

Advertising Agency:

DAVID Miami, USA

Global CCO & Partner:

Pancho Cassis

Global COO:

Sylvia Panico

North America CCO:

Daniel Lobaton

North America Managing Director:

Carolina Vieira

CCO:

Edgard Gianesi

ACDs:

Joao Corazza, Bruno Reis

Creatives:

Joao Corazza, Bruno Reis, Seiji Wakabayashi, Thomas Nitti

Assistant Art Director:

Alexis Santaella

Head of Production:

Brenda Morrison Fell

Executive Producer:

Natasha Louckevitch

Director of Business Affairs:

Barbara Karalis

Business Affairs Manager:

Catalina Pena

Head of Account:

Mariana D’Aprile

Group Account Director:

Rafael Giorgino

Global Chief Strategy Officer:

Paula Vampre

Head of Innovation and Technology:

Toni Ferreira

Social Media Manager:

Mafe Maceda

Global PR Director:

Sandra Azedo

Operational Manager:

Larissa Cocchiaro

Global Marketing Director, Corona Global:

Joao Pedro Zattar

Global Marketing Director:

Antonella Babino

Global Brand Communications Manager:

Emily Steven

Global Vice President:

Clarissa Pantoja

Mkt VP at Ambev, Corona Brazil:

Dani Waks

Director:

Gabriela Gallo

Brand Managers:

Caroline Ferraz, Camila Fischmann

Brand Specialist:

Yasmin Paulino Alves

Next:

Jaine Fonseca

Media:

Aline Castro, Nathalia Silva

Producer, Corona Studios:

Cecilia Sun

Operating Partner:

Gabor Harrach

Social Media Manager:

Elise Sprinkel

Photographers / Production, Argentina I:

Marcelo Maragni, Marcelo Machado

Photographer, Argentina II:

Lucas D’Ortone

Producer:

Ailin Bisi

Associate Producer:

Santi Pouydebat

Lighting Assistant:

Demian Arbelo

Photographer, Chile:

Nicholas Aguayo

Producer:

Christian Copaja

Associate Producer:

Pablo Monsalve

Photographer, Central Pacific:

Connor Trimble

Associate Producers:

Brian Moore, Taylor Ditty

Photographer, Brazil:

Victor Eleuterio

Associate Producer:

Dario Matos

Producer/Photographer, Uruguay:

Diego Weisz

Photographer:

Rafael Lejtreger

Production Assistant (BTS):

Augstina Trujillo

Production Assistant (Lighting/Product):

Jose Matonte

Date:

October, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Neighborhood Watch Signs Award-Winning Director La Pele

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing