Ad of the Day | Creative Belgium: Sorry is a Start


Media Type:

Film Film







Sorry is a start: who will write the best apology to the Congo on behalf of the Belgian people?


Advertising Agency:

Happiness Brussels, Belgium

Executive Creative Management:

Karen Corrigan

Chief Creative Officer:

Geoffrey Hantson

Executive Creative Director:

Katrien Bottez

Creative Director:

Philippe Fass

Strategic Director:

Eline Goethals

Junior Strategic Planner:

Wesley Roeland

Account Manager:

Gitta De Vos

Account Executives:

Arthur De Wachter, Kabibi Weka

Concept Providers:

Simon Pyson, Iris Nuyts

Copywriter Dutch:

Dee Verwaetermeulen

Copywriters French:

Stéphane Opdenbosch, Alice Amant, Cathérine Quadens

Consulting Anthropologist:

Cathérine Ongenae

Head of Design:

Dries Lauwers


Kassandra Donia

Creative Content Director:

Kenny Vermeulen


Simon Schuurman

Senior Digital Producer:

Kris Van Wallendael


Bart Vande Maele

Content Maker / DOP Making off:

Lisa Gadeyne, Sumi Arcos Mina

Managing Director (BLISS Interactive):

Frederiek Pascal

Head of Technology (BLISS Interactive):

Thomas Colliers

Project Manager (BLISS Interactive):

Tran Mong Dao

Back-end Team Leader (BLISS Interactive):

Ngo Quang Tri

Front-end Team Leader (BLISS Interactive):

Nguyen Quoc Thai


Arne Van Ongeval/ Yourside, Elisa Riffaud

Stand In:

Iwein Vandevyver

Photographer/Director (LA Initials):

Jef Boes

Assistant Photographer:

Jan Opdekamp

Intern Photographer:

Hannah Moens

Head of Production (LA Initials):

Fauve Iannizzi


Marc Appeltans

Focus Puller:

Danny van Deventer


Gwen Paula

Set Dresser:

Sara Silva

Sound Director (SonHouse):

Thierry Van Durme

Sound Producer (SonHouse):

Rosalba Angioletti

VO Dutch:

Marc Reynebeau

VO French:

Philippe Résimont


April, 2019

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