Ad of the Day | DBB: The Jersey Color Swap

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Germany

Industry:

Recreation, Leisure, Sports

Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city of Hanau near Two years later and the attack is still fresh in people’s minds. For the International Week against Racism, Hanau’s basketball team made a clear statement to not forget, to stand up to racist hate and embrace diversity and tolerance. For one extraordinary match, home team WHITE WINGS Hanau and their opponents Depant GIESSEN 46ers exchanged their jerseys. The special edition jerseys proclaimed in big letters: "Colour makes no difference. Not in sports and certainly not when it comes to skin colour". The creative concept and communicative implementation came from Serviceplan Campaign.

Credits

Advertising Agency:

Serviceplan Campaign Munich, Germany

Global Chief Creative Officer:

Alexander Schill

Chief Creative Officer Germany:

Matthias Harbeck

Executive Creative Director:

Alexander Nagel, Christoph Everke

Idea & Concept:

Martin Jüstel

Creative Director:

Moritz Dornig

Copywriter:

Nedim Aktas

Junior Art Director:

Elvira Breit

Junior Motion Designer:

Philipp Elsner

Graphic Design:

Lukas Plapst

Senior Account Manager:

Julia Leibetseder

Junior Account Manager:

Julian Hupfeld

Head of Digital:

Benjamin Majeron

Head of Corporate Communications Serviceplan Agencies:

Birgit Koch

PR & Content Consultant:

Kathrin Neumayer

International Communications Officer:

Lee Sharrock

Managing Director White Wings Basketball GmbH:

Sebastian Lubeck

Marketing Gießen 46ers GmbH & Co. KG:

Christopher Dickert

Chief Production Officer & Managing Director:

Yana Isabelle Maier

Executive Creative Director:

Max Penk

Production Assistant:

Gregor Nehring, Mayke Pels

DOP & Regie:

Marius Fischer

Photo:

Sebastian Berger

Social Media:

Johannes Petersen

Date:

July, 2022

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