Region of Valencia: Who Has Lived It Knows It
Media Type:
TV
Brand
Agency
Country:
Industry:
"Quien lo ha vivido lo sabe" (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the
Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses poetry as a common thread to communicate the experiences of visitors. The campaign was developed by the creative agency Serviceplan Spain.
Credits
Advertising Agency:
Serviceplan SpainDate:
July, 2022More from Region of Valencia
Region of Valencia: The Most Immersive Experience is Reality
9.0
Region of Valencia: Whoever Has Lived it Knows Well
8.7
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 13, 2026
As the World Cup Comes to an End, Cadena SER Launches "WorldCup Detox Center" to Help Fans Recover
That insight is the foundation of WorldCup Detox Center, the latest campaign from Cadena SER and Havas Creative Spain
Jul. 13, 2026
System1 Reveals the World's Favourite World Cup Ads, From Scotland to Brazil
In System1 Test Your Ad platform, 34 World Cup ads achieved a Star Rating of 4.0 or higher, a significant improvement from two ads during the 2022 Men’s World Cup