Region of Valencia: Who Has Lived It Knows It

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Transport, Tourism

"Quien lo ha vivido lo sabe" (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses poetry as a common thread to communicate the experiences of visitors. The campaign was developed by the creative agency Serviceplan Spain.

Credits

Advertising Agency:

Serviceplan Spain

Date:

July, 2022