Region of Valencia: Who Has Lived It Knows It
Media Type:
TV
Country:
Industry:
"Quien lo ha vivido lo sabe" (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the
Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses poetry as a common thread to communicate the experiences of visitors. The campaign was developed by the creative agency Serviceplan Spain.
Credits
Advertising Agency:
Serviceplan SpainDate:
July, 2022More from Region of Valencia
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