Region of Valencia: Who Has Lived It Knows It

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Spain

Industry:

Transport, Tourism

"Quien lo ha vivido lo sabe" (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses poetry as a common thread to communicate the experiences of visitors. The campaign was developed by the creative agency Serviceplan Spain.

Credits

Advertising Agency:

Serviceplan Spain

Date:

July, 2022

Latest News

Jun. 23, 2026

Starbucks Celebrates the Power of In-Person Creativity

"Made in Starbucks" celebrates coffeehouses as hubs for creative communities and in-person inspiration

Jun. 23, 2026

When a Renovation Turns Out so Well, it's Impossible not to Show it off: That's "Proud" the new Campaign from LEROY MERLIN

Conceived by Ogilvy Spain, the campaign is based on a very relatable situation: when you love the result, any visit becomes the perfect