Ad of the Day | Distance: Rob it to Get it

9.3

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

With the Rob It To Get It operation, Distance invites its customers to a very special challenge: if you can steal one item from their Parisian running store and avoid getting caught by elite sprinter Mickael Zeze, working the door for one day, you can keep it !

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Mathieu Laugier, Damien Clanet

President & Chief Creative Officer:

Stéphane Xiberras

Art Director:

Jeremy Treccani

Copywriter:

Corentin Salignat

Production Company:

Soldats

Director:

Victor Sellier

Cinematographer:

Fyras Slaiman

Executive Producer:

Pierre Cazenave

Producer:

Thomas Duchene

Production Director:

Laurianne Metais

Production Assistants:

Lucas Lemens, Anastasia Makeieva

1st Camera Assistant:

Louise Gholam

Steadicam:

Katia Hamnane

Stylist:

Pierre Passe-Galliano

Editing / Color Grading:

Gregoire Giral

Music:

Romain Baronnet

Date:

October, 2023

More from Distance Running Store

Distance: The CatRace 0.0

Latest News

Jun. 29, 2026

Abarth Brings the New Abarth 600e into the Gaming World with Gangstar Vegas with Instagram Campaign

Migrante has developed a social media campaign on Instagram, inviting the Abarth fanbase to try the new Abarth 600e virtually in the Gangstar Vegas game

Jun. 29, 2026

TRY and Martin Werner Celebrate the Beauty of Mediocrity for Norsk Tipping

The film opens in reverence, using the visual grammar of sport, shot closely and building anticipation for something great about to happen