Previous Case
Income Insurance: Max The Stressed Ball
Next Case
Ad of the Day | Ribena: There's No Taste Like Home
Distance: The CatRace
Media Type:
Experiential
Country:
Industry:
Following the Outlaw Runners and Rob it to get it campaigns, the Distance concept store and its agency BETC have teamed up with Strava to present "The CatRace," the fashion show that's too fast to see. Blink and you'll miss it. Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement. The fashion extravaganza brings together all its fans for a week of shows from the biggest fashion houses.
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Damien Clanet, Mathieu LaugierPresident & Chief Creative Officer:
Stéphane XiberrasArt Directors:
Jeremy Treccani, Natan RitalyCopywriters:
Baptite Szuwarsk, Corentin SalignatProduction Company:
SoldatsDirector:
Guillaume AllantazCinematographer:
Stephan MuhlauExecutive Producer:
Pierre Cazenave-KaufmanProducer:
Camille BigotLine Producers:
Laurianne Metais, Lucie CalvezStylist:
Stephy GalvaniSet Design:
Michael HorchmanSet Designer Assitants:
Nicolas Therllier, Alice Conjaud, Marian Loaiza-Ramos, Narek Galstyan, EMILIE STREIT Emilie StreitDate:
July, 2025More from Distance Running Store
Ad of the Day | Distance: Rob it to Get it
9.3
Ad of the day
Ad of the Day | Sephora: We All Sephora
9.0
Ad of the Day | ESSITY: Inner Strength Support
0.0
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Latest News
Nov. 06, 2026
Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans
Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026
Nov. 06, 2026
Georgia Natural Gas Brings Simplicity to the Chaos
ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign
