Distance: The CatRace

0.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

France

Following the Outlaw Runners and Rob it to get it campaigns, the Distance concept store and its agency BETC have teamed up with Strava to present "The CatRace," the fashion show that's too fast to see. Blink and you'll miss it. Paris Fashion Week 2025 kicked off on Tuesday, June 24, and since then, the heart of the capital has been buzzing with excitement. The fashion extravaganza brings together all its fans for a week of shows from the biggest fashion houses.

Credits

Advertising Agency:

BETC Paris, France

Agency Managers:

Damien Clanet, Mathieu Laugier

President & Chief Creative Officer:

Stéphane Xiberras

Art Directors:

Jeremy Treccani, Natan Ritaly

Copywriters:

Baptite Szuwarsk, Corentin Salignat

Production Company:

Soldats

Director:

Guillaume Allantaz

Cinematographer:

Stephan Muhlau

Executive Producer:

Pierre Cazenave-Kaufman

Producer:

Camille Bigot

Line Producers:

Laurianne Metais, Lucie Calvez

Stylist:

Stephy Galvani

Set Design:

Michael Horchman

Set Designer Assitants:

Nicolas Therllier, Alice Conjaud, Marian Loaiza-Ramos, Narek Galstyan, EMILIE STREIT Emilie Streit

Date:

July, 2025

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