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Ad of the Day | Dobbies: Christmas, in Every Sense

8.8

Media Type:

Online

Brand

Agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Dobbies Garden Centres has unveiled its 2024 Christmas campaign, "Christmas, in Every Sense". The multichannel push was developed in partnership with creative agency elvis. Dobbies tasked elvis with creating a campaign to encourage people to visit stores this Christmas, leveraging its magical in-store environment, festive menu and events. The campaign aims to drive footfall, sales and brand equity among a core audience of people aged 55+, as well as those aged 44+, alongside younger families.