Ad of the Day | Home Centre: Falling in Love


Media Type:

Film Film






House, Garden

Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. And it has taken on topics such as Arab single moms that have never been tapped into by brands, owing to its sensitive nature in the region. This year, starting with content around World Adoption Day on November 8, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”. As part of the initiative, a short story - a moving film - titled “Falling in love”, launched this December and being promoted since the beginning of this week, on the brand’s social media platforms and in-store, has become the face of the initiative.


Advertising Agency:

Leo Burnett, Dubai, UAE

Production Company:

Publicis Middle East


December, 2022

More from Home Centre

Home Centre: A Dad's Job 9.0

Latest News

Jan. 30, 2023

New Campaign Highlights the Range of Ski Destinations Accessible from Heathrow Airport

St Luke's campaign highlights the range of ski destinations accessible from Heathrow Airport during peak winter season

Jan. 30, 2023

TikTok's Sofia Hernandez, GUT's Anselmo Ramos and Ogilvy's Liz Taylor Join The One Club Board of Directors

Board members provide input TOCC's many professional development, education, DEI and gender equality programs