Previous Ad
Totally Money: You'll Totally Get There
Next Ad
Ad of the Day | Home Centre: Falling in Love
Heetch: World Cup
Media Type:
Online
Brand
Agency
Country:
Industry:
Every four years for the World Cup, all the biggest brands face off to be highly visible during the global event and end up spending tens of millions of dollars. Unless the name of your brand is Heetch and you have come up with a smart plan to compete against bigger players.
Here is it: the biggest advertising campaign ever !
It all started several weeks before the start of the World Cup. Heetch reached out on Instagram to Zlatko Dalić, manager of the Croatian football team. Why ? To kindly ask him for a favour. Could he select in his squad a maximum of players with ic in their surnames, such as Modrić, Livaković, Orsic, Brozović etc?
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Mathieu Laugier, Aude DevauxChief Creative Officer:
Stéphane XiberrasExecutive Creative Director:
Olivier AumardCreatives:
Natan Ritaly, Raphael SoldTraffic Manager:
Nathalie SanseigneStrategic Planners:
Armonie Sanders, Bilel MahjoubSound Company:
GumBrand Managers:
Renaud Berthe, Hector Gruyer, Benjamin Sousa, Noomen Ben MustaphaDate:
December, 2022
Ad of the day
Ad of the Day | Samsung: Galaxy Watch Ultra
9.0
Ad of the Day | Grand Frais: In the Food for Love
8.0
Ad of the Day | Old El Paso: Head of Friday
9.0
Latest News
Jul. 26, 2024
Samsung has Created The Openness Medal Campaign in Collaboration with BBH London
To drive engagement with Gen Z audiences around Samsung's Paris 2024 theme, Samsung has created The Openness Medal campaign
Jul. 26, 2024
Heathrow Launches Summer Campaign by St Luke's, where Travel is About far More than Getting from A to B
Passengers are reminded that journeys which start from Heathrow are about a lot more than simply getting to the destination