Heetch: World Cup


Media Type:

Online Online







Every four years for the World Cup, all the biggest brands face off to be highly visible during the global event and end up spending tens of millions of dollars. Unless the name of your brand is Heetch and you have come up with a smart plan to compete against bigger players. Here is it: the biggest advertising campaign ever ! It all started several weeks before the start of the World Cup. Heetch reached out on Instagram to Zlatko Dalić, manager of the Croatian football team. Why ? To kindly ask him for a favour. Could he select in his squad a maximum of players with ic in their surnames, such as Modrić, Livaković, Orsic, Brozović etc?


Advertising Agency:

BETC Paris, France

Agency Managers:

Mathieu Laugier, Aude Devaux

Chief Creative Officer:

Stéphane Xiberras

Executive Creative Director:

Olivier Aumard


Natan Ritaly, Raphael Sold

Traffic Manager:

Nathalie Sanseigne

Strategic Planners:

Armonie Sanders, Bilel Mahjoub

Sound Company:


Brand Managers:

Renaud Berthe, Hector Gruyer, Benjamin Sousa, Noomen Ben Mustapha


December, 2022

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