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Heetch: World Cup
Media Type:
Online
Brand
Agency
Country:
Industry:
Every four years for the World Cup, all the biggest brands face off to be highly visible during the global event and end up spending tens of millions of dollars. Unless the name of your brand is Heetch and you have come up with a smart plan to compete against bigger players.
Here is it: the biggest advertising campaign ever !
It all started several weeks before the start of the World Cup. Heetch reached out on Instagram to Zlatko Dalić, manager of the Croatian football team. Why ? To kindly ask him for a favour. Could he select in his squad a maximum of players with ic in their surnames, such as Modrić, Livaković, Orsic, Brozović etc?
Credits
Advertising Agency:
BETC Paris, FranceAgency Managers:
Mathieu Laugier, Aude DevauxChief Creative Officer:
Stéphane XiberrasExecutive Creative Director:
Olivier AumardCreatives:
Natan Ritaly, Raphael SoldTraffic Manager:
Nathalie SanseigneStrategic Planners:
Armonie Sanders, Bilel MahjoubSound Company:
GumBrand Managers:
Renaud Berthe, Hector Gruyer, Benjamin Sousa, Noomen Ben MustaphaDate:
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