Ad of the Day | HPA: The Lost Night
Media Type:
Film
Brand
Agency
Country:
Industry:
FCB New Zealand’s new integrated campaign, for The New Zealand Health Promotion Agency (HPA), plays on the insight that young people drink excessively because they think it leads to an epic night out. But, there’s a tipping point – a moment when “fun night out” turns into “one too many.” What’s the point of an epic night out, if you’re too drunk to remember it?
Credits
Advertising Agency:
FCB New ZealandRegional Executive Creative Director:
James MokExecutive Creative Director:
Tony ClewettCopywriter:
David ShirleyArt Director:
Melina FiolitakisCreative Services Director:
Jenni DoubledayHead of Content:
Pip MayneProducer:
Rebecca CaseyGeneral Manager:
Sean KeaneySenior Account Director:
Chanelle McDonaldAccount Manager:
Jade SeatonSenior Strategist:
Carl SarneyHead of Craft:
Nick SmithDesigner:
Josh O'NeillProduction Company:
ScoundrelDirector:
Daniel WarwickExecutive Producer:
Adrian ShapiroProducer:
Claire KellyDOP:
Ginny LoaneProduction Designer:
Neville StevensonCostume Designer:
Bob BuckMakeup:
Megan MaxwellModel Maker:
John OzEditor:
Tim Mauger/ The ButcheryPost Production:
BlockheadPhotography:
ThieveryPhotographer:
Garth BadgerPhotographer Assistant:
Paris CurnoDate:
February, 2018
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