Ad of the Day | IRFU: See Green

9.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency
IRFU and ROTHCO, Part of Accenture Interactive, Help Colour-Blind Rugby Fans ‘See Green’ with Innovative Chrome Extension

Credits

Advertising Agency:

Rothco, Dublin, Ireland

Creative Director:

Adam Crane

Copywriter:

Eoin Conlon

Senior Account Manager:

Andy Williams

Executive Producer:

Al Byrnes

Strategist:

Bronagh O’Donovan

Assistant Producer:

Hannah Gallagher

Technical Director:

Daire Lennon

Developer:

Niall Eccles

UX Design:

Stephen Flynn

Digital Project Manager:

Orla Daly

Social Lead:

Colm Cusack

Director:

Jake Viramontez

Director of Marketing:

Jill Byrne

Client:

IRFU

Chairman Commercial & Marketing Committee:

Damian Devaney

Commercial & Marketing Director:

Padraig Power

Communications Director:

Stephen McNamara

Digital Marketing Manager:

Barry Cunningham

Marketing & Sponsorship Manager:

Jessica Long

Date:

September, 2019

Latest News

Sep. 08, 2026

M+C Saatchi Talk Launches the Conversation Converter for The AI Era Of Earned Media

New strategic proposition positions conversation as the foundation of discoverability, authority and commercial growth

Sep. 08, 2026

Big Toys and Canva present "Welcome Princess", a 360° campaign Welcoming Princess Leonor of Spain

Canva's premium logo "crown" transformed into the campaign's central creative device and a symbol that connects the Princess's arrival at university