Ad of the Day | IRFU: See Green

9.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency
IRFU and ROTHCO, Part of Accenture Interactive, Help Colour-Blind Rugby Fans ‘See Green’ with Innovative Chrome Extension

Credits

Advertising Agency:

Rothco, Dublin, Ireland

Creative Director:

Adam Crane

Copywriter:

Eoin Conlon

Senior Account Manager:

Andy Williams

Executive Producer:

Al Byrnes

Strategist:

Bronagh O’Donovan

Assistant Producer:

Hannah Gallagher

Technical Director:

Daire Lennon

Developer:

Niall Eccles

UX Design:

Stephen Flynn

Digital Project Manager:

Orla Daly

Social Lead:

Colm Cusack

Director:

Jake Viramontez

Director of Marketing:

Jill Byrne

Client:

IRFU

Chairman Commercial & Marketing Committee:

Damian Devaney

Commercial & Marketing Director:

Padraig Power

Communications Director:

Stephen McNamara

Digital Marketing Manager:

Barry Cunningham

Marketing & Sponsorship Manager:

Jessica Long

Date:

September, 2019

Latest News

Aug. 18, 2026

MKG Promotes Mili Marcetic to VP, Production & Partnerships

Long-serving MKG executive becomes the third senior promotion in a month as the agency bolsters its leadership team to support increasingly ambitious

Aug. 14, 2026

Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About

Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"