Ad of the Day | James Squire: Ordinary Be Damned

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Australia

Industry:

Alcoholic Drinks

"Ordinary Be Damned" is the bold new brand platform for Lion’s James Squire, just launched by independent creative company Milk + Honey United.

Credits

Production Company:

Fortress Films

Director:

Justin McMillan

Editor:

The Editors

Post Production:

Alt FX

Music & Sound:

Song Zu

Photography:

Ian Butterworth, Louis & Co

Media Agency:

Universal McCann

Date:

April, 2022

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025