Ad of the Day | McVitie's: Sweeter Together (Crane)

7.0

Media Type:

TV TV

Brand

brand

Agency

agency
McVities shows the importance of connections in new "Sweeter Together" campaign

Credits

Advertising Agency:

Grey London, UK

Creative Directors:

Nick Rowland, Lex Down

Copywriters / Art directors:

Thomas Worthington, Greg Ormrod

Agency Producers:

Marcus Eley, James Plaxton

Creative Producer:

Beth Sykes

Planners:

Fiona Keyte, Daniel Sherrard

Account Team:

Sarah Quinn, Max Arkell, Sebastian van Driel

Media Agency:

Wavemaker

Media Planners:

Sarah DeLooze, Elizabeth Robinson

Production Company:

Nexus

Executive Creative Director:

Chris O Reilly

Director:

Smith & Foulkes

Executive Producer:

Tracey Cooper

Production Managers:

Maiwenn Le Borgne, Derek Walsh

Art Director:

Callum Strachan

CG Supervisor:

Florian Casper

Lead Animator:

Dominic Griffiths

Character Design:

Cecille Carre, Joao Pedro Sustelo

Editor:

David Slade

Date:

March, 2018

Latest News

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy