Ad of the Day | McVitie's: Sweeter Together (Crane)

7.0

Media Type:

TV TV

Brand

brand

Agency

agency
McVities shows the importance of connections in new "Sweeter Together" campaign

Credits

Advertising Agency:

Grey London, UK

Creative Directors:

Nick Rowland, Lex Down

Copywriters / Art directors:

Thomas Worthington, Greg Ormrod

Agency Producers:

Marcus Eley, James Plaxton

Creative Producer:

Beth Sykes

Planners:

Fiona Keyte, Daniel Sherrard

Account Team:

Sarah Quinn, Max Arkell, Sebastian van Driel

Media Agency:

Wavemaker

Media Planners:

Sarah DeLooze, Elizabeth Robinson

Production Company:

Nexus

Executive Creative Director:

Chris O Reilly

Director:

Smith & Foulkes

Executive Producer:

Tracey Cooper

Production Managers:

Maiwenn Le Borgne, Derek Walsh

Art Director:

Callum Strachan

CG Supervisor:

Florian Casper

Lead Animator:

Dominic Griffiths

Character Design:

Cecille Carre, Joao Pedro Sustelo

Editor:

David Slade

Date:

March, 2018

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content