Ad of the Day | S7 Airlines: I Am You

9.6

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Russia

Industry:

Transport, Tourism

With a decidedly eclectic visual approach, we wanted to convey two worlds, one experienced through the limited lens of other people's digital experiences - creating a distorted and ultimately 'unrealistic' depiction of the world, and the other was an invitation to go and experience the world and its unique cultures and subcultures yourself - be it the Wushu Martial Art Kids of Shaloan, the Drifters of Saudi Arabia, the Bosozoku of Japan, the Shamans of Altai or the eccentric characters of a 'Burning Man' type arts festival.

Credits

Advertising Agency:

Stereotactic, Moscow, Russia

Date:

November, 2017