Ad of the Day | Visit Morocco: Kingdom Of Light

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Morocco

Industry:

Transport, Tourism

After winning the account following a global new business pitch, BETC unveils the "Kingdom of Light" campaign with the ambition to support tourism and reveal the infinite beauty of this land. The campaign is an opportunity to value and celebrate the richness of Morocco, especially after a long period marked by a health crisis that impacted the tourism industry in the country.

Credits

Advertising Agency:

BETC, Paris, France

Agency Managers:

Jean-Charles Caboche, Mathieu Laugier, Solene Lecomte, Hugo Chavanel, Camille Berthier, Leila Guerbaa

Creative Director:

Guillaume Rebbot

Art Director:

Damien Bellon

Art Director Assistants:

Marie Caron, Julie Agahouni

Music Creative Director:

Seril Farran

Strategy Planners:

Adrien Fortabat, Timothee Belanger, Martin Lagache

Traffic Manager:

Anne Guillaume

Art Buyers:

Isabelle Mocq, Laura Ramalho

TV Producer:

David Green

Production Company:

Solab

Director:

Georgia Hudson

Sound Company:

Plouf

Date:

April, 2022

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