Ad of the Day | Visit Morocco: Kingdom Of Light
Media Type:
Film
Brand
Agency
Country:
Industry:
After winning the account following a global new business pitch, BETC unveils the "Kingdom of Light" campaign with the ambition to support tourism and reveal the infinite beauty of this land. The campaign is an opportunity to value and celebrate the richness of Morocco, especially after a long period marked by a health crisis that impacted the tourism industry in the country.
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Jean-Charles Caboche, Mathieu Laugier, Solene Lecomte, Hugo Chavanel, Camille Berthier, Leila GuerbaaCreative Director:
Guillaume RebbotArt Director:
Damien BellonArt Director Assistants:
Marie Caron, Julie AgahouniMusic Creative Director:
Seril FarranStrategy Planners:
Adrien Fortabat, Timothee Belanger, Martin LagacheTraffic Manager:
Anne GuillaumeArt Buyers:
Isabelle Mocq, Laura RamalhoTV Producer:
David GreenProduction Company:
SolabDirector:
Georgia HudsonSound Company:
PloufDate:
April, 2022More from Visit Morocco
Visit Morocco։ Forever Marrakech
8.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Mark Allen & Co. Names Isaac Benjamin Vice President and Stacey Richman Account Director
Former sunshine Sachs Morgan & Lylis and DAZN North America communications leaders join firm's New York office
Oct. 01, 2026
Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA
Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs