Ad of the Day | Visit Morocco: Kingdom Of Light
Media Type:
Film
Brand
Agency
Country:
Industry:
After winning the account following a global new business pitch, BETC unveils the "Kingdom of Light" campaign with the ambition to support tourism and reveal the infinite beauty of this land. The campaign is an opportunity to value and celebrate the richness of Morocco, especially after a long period marked by a health crisis that impacted the tourism industry in the country.
Credits
Advertising Agency:
BETC, Paris, FranceAgency Managers:
Jean-Charles Caboche, Mathieu Laugier, Solene Lecomte, Hugo Chavanel, Camille Berthier, Leila GuerbaaCreative Director:
Guillaume RebbotArt Director:
Damien BellonArt Director Assistants:
Marie Caron, Julie AgahouniMusic Creative Director:
Seril FarranStrategy Planners:
Adrien Fortabat, Timothee Belanger, Martin LagacheTraffic Manager:
Anne GuillaumeArt Buyers:
Isabelle Mocq, Laura RamalhoTV Producer:
David GreenProduction Company:
SolabDirector:
Georgia HudsonSound Company:
PloufDate:
April, 2022More from Visit Morocco
Visit Morocco։ Forever Marrakech
8.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Deliveroo Partners with We Are Social
To deliver this, the account will be serviced by a cross-market team leveraging We Are Social’s network across its UK, Italy, France, and Dubai offices
Oct. 22, 2026
Fold7Design Partners with Bodycare to Relaunch the Brand as a Social First Retail Experience
Bodycare was founded in 1970 as a value driven beauty retailer serving communities across the Midlands and North of England