Ad of the Day | Zij-kant: Show Eomen the Respect they Deserve

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Belgium

Industry:

Public Interest, NGO

Behind every successful man stands a woman, goes the age-old saying. But ZIJkant, a progressive women’s movement dedicated to wage equality in Belgium, and its agency mortierbrigade - a by The Network member -, are taking the maxim one step further - with a darkly humorous campaign suggesting that behind every successful male employer stands an entire workforce of underpaid women.

Credits

Advertising Agency:

By The Network, USA

Date:

April, 2025