Ad of the Day | Zurich: Upcycled
Media Type:
TV
Brand
Agency
Country:
Industry:
Zurich UK has launched its first sustainable TV advertising campaign in a new collaboration with creative agency FCB Inferno. As the business sets out on its mission to drive brand consideration through an emotional connection with consumers, the agency, who were appointed earlier this year after a three-way pitch, was briefed to develop a campaign which encapsulates the motivation to ‘sustain’. The campaign is about protecting the future of everything we love, sustaining our way of life, families, livelihoods and hopes and dreams.
Credits
Advertising Agency:
FCB Inferno, London, UKDate:
June, 2022
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025