Ad of the Day | Zurich: Upcycled

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Financial Services

Zurich UK has launched its first sustainable TV advertising campaign in a new collaboration with creative agency FCB Inferno. As the business sets out on its mission to drive brand consideration through an emotional connection with consumers, the agency, who were appointed earlier this year after a three-way pitch, was briefed to develop a campaign which encapsulates the motivation to ‘sustain’. The campaign is about protecting the future of everything we love, sustaining our way of life, families, livelihoods and hopes and dreams.

Credits

Advertising Agency:

FCB Inferno, London, UK

Date:

June, 2022