Adidas: #FanTheFire
Media Type:
Digital
adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire - an initiative to lift unknown athletes & sports out of obscurity.
Credits
Advertising Agency:
Cheil Worldwide SW AsiaCreative Team:
Sagar Mahabaleshwarkar, Vijay Simha Vellanki, Vinod Sivan Nishith SidanaDigital Team:
Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan LuganiProduction:
Gobsmack EntertainmentDirector:
Shivaji SenProducers:
Mohit Rastogi, Shyam MadirajuDate:
June, 2017More from Adidas
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