Adidas: #FanTheFire

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

India

Industry:

Fashion

adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire - an initiative to lift unknown athletes & sports out of obscurity.

Credits

Advertising Agency:

Cheil Worldwide SW Asia

Creative Team:

Sagar Mahabaleshwarkar, Vijay Simha Vellanki, Vinod Sivan Nishith Sidana

Digital Team:

Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan Lugani

Director:

Shivaji Sen

Producers:

Mohit Rastogi, Shyam Madiraju

Date:

June, 2017

Latest News

Jul. 20, 2026

Ricardo Bezerra Returns to Tatil Design as Global Chief Creative Officer

Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world

Jul. 20, 2026

GlobalAgility Launches to Deploy Local B2B Marketing Expertise Across the World

New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops