AEG: You Can't Go Back

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

Publicis London and German appliance brand AEG have launched “You Can’t Go Back”, an integrated campaign shot entirely through a freshly washed glass lasagne dish.

Credits

Advertising Agency:

Publicis London

CCO:

Noel Bunting

Creative Director:

Matthew Comras

Senior Creative:

Flora Zenman

Senior Art Director:

Nian He, Tiago Beltrame

Designer:

Dave Stansfield

Project Manager:

Kike Adetunji

Head of Strategy:

Katie Hibbard

Strategy Director:

Adam McGlashan

Brand Strategist:

Guillermo Ibeas

Business Lead:

Josh Norris

Account Director:

Marta Esteban

Agency Producer:

Daisy Bambridge, Joseph Tomlinson

Media Buying Agency:

Zenith International

Media Planner:

Zenith International

Production Company:

Publicis Production

Director:

James Hawes

Editor:

Ben Corfield/ Stitch

Producer:

Rebecca Shawyer

Executive Producer:

Sarah Tognazzi

Post-Production Company:

Harbor

Audio Post-Production Company:

Harbor

Photographer:

Carl Lemon

Sound Design and Mix:

James Benn

Audio Producer:

Phoebe Baltazar

Flame:

Leah Ayinde, Gus Ribeiro

After Effects:

Diogo Gill, Jared Tomkins

Colourist:

Mara Ciorba

VFX Producer:

Abi Klimaszewska, Dan Love

Date:

May, 2026