Alfa Romeo: Dear Predictable
Media Type:
TV
Country:
Industry:
Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan. Giulia has found her true love - a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.
Credits
Advertising Agency:
The Richards Group, USAAgency Producer:
Jenny WolkCreative Group Head/Writer:
Julia Mellereative Group Head/Art Director:
Terence ReynoldsEditor:
Dean PeltonAssistants:
Jose Michelena, Chris Morey, Andrea Norby, Mark ScottAudio Engineer:
Russell SmithOnline/efx:
Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey WaldripExecutive Producer:
Mary Alice ButlerDate:
February, 2017Ad of the day
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