Amarula: Ivory Tracker

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Alcoholic Drinks

Every 15 minutes an African elephant is killed for its ivory. If the ivory trade isn't stopped, all of Africa's elephants will have disappeared by the year 2030. To highlight the plight facing Africa's elephants, Amarula are removing the iconic elephant from their label.

Credits

Advertising Agency:

FCB Cape Town, South Africa

Executive Creative Director:

Mike Barnwell

Creative Director:

Aaron Harris

Art Director:

Dylan Davies

Copywriter:

Alistair Morgan

Director:

Felix Seuffert

Production Company:

Butterfly Films

Editor:

Richard Starkey

Post Production:

The upstairs ludus

Date:

July, 2017

Latest News

Nov. 12, 2026

Ringo Launches Charlie, the first AI Assistant for Sync Licensing that Lives on WhatsApp

The producer tells Charlie where the ad will run: media, territory, duration and first on-air date

Nov. 12, 2026

The Challenger Playbook Is Now Table Stakes. Rival's 2026 Index Reveals What Comes Next

From 2,039 brands screened to 50 selected, this year's Rival 50 finds that earned attention, creators, and bold content