American Express: Fringe and Forget

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Financial Services

American Express has launched its first unified brand and product advertising platform in the UK. For the first time, bringing both the brand promise and product value proposition under one creative umbrella, the aim of the campaign is to drive relevance with UK consumers and small business owners with a bold, insight-led campaign message: With Amex, there’s always more.

Credits

Advertising Agency :

Dentsu Creative

Chief Client Officer:

Julie Scelzo

Global Executive Creative Director:

Rebecca Albert

Creative Directors:

Nick O’Brien, Sarah Watson

Creatives:

Misha Newby, Tom Bothwell, Dominic Nazeri, Samantha Woznica, Jessica Decter, Anthony Stamp, Richard Yates

Design:

Lisa Carrana, Peter Blake, Chris Holiday

Head of Production:

Bumble Baker

Executive Producers:

Nicola Ridley, Harry Scotting

Social Producers:

Pamie Wikstrom, Hanna Lowry, Tialda Lublink

Junior Producer:

Fran Ellis

Planning Director:

Heather Griffiths

SVP Group Director:

Rasheed Bulsara

Managing Partner:

Kate Loughlin

Business Director:

Keeley Young

Senior Account Director:

Martina Colombo

Senior Account Manager:

Isabel Carless

Account Manager:

Ottilie Stephenson

Project Director:

Lucy Cooper

VP UK Demand Generation:

Dave Edwards

Global Brand Content:

Caitlin Di Betta, Colin Nutley, Shannon Brewer

UK Product Acquisition Directors:

Mariana Gavela Llopis, Claudia Pernisco

UK Brand & Experience Directors:

James Bates, Hannah McKay

Product and Brand Marketing Managers:

Sophie Hall, Alexandra Labadie, Natasha Lines, Peter Rosemin

Production Company:

Iconoclast

Director:

Amara Abbas

MD / EP:

Jean Mougin, Guy Rolfe

Producer:

Luke Plaister

DOP:

Jamie Ackroyd

Editor:

Ben Corfield/ Stitch

Post Production:

Gate Plus

Date:

September, 2025

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