Apeel: Spoiler Alert
Media Type:
TV
Humanaut has launched a new video, paid social and display advertising campaign to promote Apeel, a food-system innovation company that enables more time for produce to stay fresh so that less food goes to waste throughout the supply chain. Apeel is doing this through an edible, plant-based coating that extends the shelf-life of fresh fruits and vegetables by keeping moisture in and oxygen out—the two primary causes of spoilage. “Spoiler Alert!” features six videos—five 15-second spots and one 60-second spot—disguised as previews for tense action blockbusters starring various pieces of produce. The creative will run on YouTube, Hulu, TikTok, Instagram, and other CTV streaming publisher sites like Warner Media, Fubo, Vudu and SlingTV. Additionally, Humanaut created five social and display ads for Instagram, TikTok and YouTube. This is the agency’s first work for the client.
Credits
Advertising Agency:
Humanaut, Chattanooga, USADate:
October, 2022
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
JDO Takes Non-Alcoholic Luxury to the Global Stage with HYVE
Artistically blended with nootropics and wild-foraged rhododendron nectar, HYVE is imagined as a euphoric alcohol-free spirit inspired by the natural beauty
Oct. 02, 2026
PENNY Recognizes Commenters as Co-Creators and Rewards Entertaining Comments
PENNY is the first brand to recognize the role of commenters as creative drivers of social platforms, rewarding user-generated entertainment with coupons worth up to €50