Apprentis d'Auteuil: No Child Should be Sentenced to Fail

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Media Type:

Online Online

Brand

brand

Agency

agency

Country:

France

A dive into a courtroom. A child and his teddy bear sit in the defendant’s dock. An absurd verdict is delivered by the judge. Noe, 4 years old, is sentenced for crimes he will commit… in 14 years. “No child should be sentenced to fail” concludes the voice-over.

Credits

Advertising Agency:

TBWA\Paris

Agency Leads:

Jonathan Serog, Thaïs Martin-Fermaud, Antoine Russier

Executive Creative Director:

Faustin Claverie

Strategic Planners:

Nicolas Orsoni, Amélie Pierre

Influence:

Audrey Gauthier, Kouresh Sadakaly

Head of Creative Producer & CEO of Else:

Maxime Boiron

Creative Producer:

Yaëlle Cattan

Film Production:

Solab

Director:

Julien Colonna

Director of Photography:

Antoine Cormier

Post-Production:

Else

Post-Producer:

Mélanie Bernard

Sound Production House:

Else

Head of Music and Sound:

Olivier Lefebvre

Sound Director:

Fabrice Pouvreau

Print Production:

Delphine Blies

Photographer:

Aurélien Chauvaud

AI Production:

Julien Averty, François Claux

Date:

March, 2026

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