ARAG: New Outfit
Media Type:
TV
Brand
Agency
Country:
Industry:
ARAG Legal Insurance, the leading legal insurer worldwide, is challenging the belief that "legal problems only happen to other people" with a new campaign developed in partnership with independent agency BarkleyOKRP. Titled "Legal Happens" the work confronts a surprising reality: while many people insure their cars and homes, few prepare for legal issues even though 3 out of 4 people have experienced a legal event in the last three years.
Credits
Advertising Agency:
BarkleyFounder:
Adrienn MajorEditor:
David KotaiPost-Producer:
Mert GencogluAccount Management:
Vanda HamrakDate:
May, 2026
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