Arizona Lottery: Welcome back
Media Type:
Film
Brand
Agency
Country:
Industry:
Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time.
Credits
Advertising Agency:
OH Partners, Phoenix, USAChief Creative Officer / COO:
Matt MooreCreative Director:
Ken PhoxArt Director:
Adam GarciaJunior Copywriter / Producer:
Sam LowyProduction Artist:
Cristian HernandezAccount Director:
Dawn KemmerBrand Development Executive:
Chelsea SmelandAccount Coordinators:
Lia Fondrisi, Carter DonaldsonPublic Relations Account Executive:
Megan ConnerProduction Company:
Trandel MediaDirector:
Alex GrossmanExecutive Producer:
Matt TrandelDirector of Photography:
Seamus TierneyProduction Manager:
Stephen RussellPost Production:
AE MediaEditor:
Ron SussmanColor:
Nicole KizerAudio / Post Production Supervision:
Bob GiammarcoDate:
February, 2017More from Arizona Lottery
Arizona Lottery: Where's Willie Been?
3.0
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 19, 2026
NHS Blood and Transplant Bring to Life Award-Winning Creative Idea to Highlight Sickle Cell Blood Stock Shortage
Developed by Havas London, the campaign transforms high impact Ocean Outdoor DOOH sites into an urgent call for donors to book an appointment
Jun. 19, 2026
Gymshark and MKG Launch "GymBratz," Blending Fitness And Bold Self-Expression.
Gymshark, the fitness and accessories brand, partnered with experiential agency MKG and iconic fashion doll brand Bratz