Arizona Lottery: Where's Willie Been?
Media Type:
Film
Brand
Agency
Country:
Industry:
Years ago, the lovable face/logo of the Arizona Lottery vanished into thin air. Today, he’s making a triumphant return. Windfall Willie, the old gold miner has gotten a makeover as the new Chief Fun Officer of the Arizona Lottery. A complex combination of wisdom and wisecracks, Willie has evolved from a caricature to a character. Life is just one big game for Willie and his only desire is to make sure everyone’s playing and having a good time.
Credits
Advertising Agency:
OH Partners, Phoenix, USAChief Creative Officer / COO:
Matt MooreCreative Director:
Ken PhoxArt Director:
Adam GarciaJunior Copywriter / Producer:
Sam LowyProduction Artist:
Cristian HernandezAccount Director:
Dawn KemmerBrand Development Executive:
Chelsea SmelandAccount Coordinators:
Lia Fondrisi, Carter DonaldsonPublic Relations Account Executive:
Megan ConnerProduction Company:
Trandel MediaDirector:
Alex GrossmanExecutive Producer:
Matt TrandelDirector of Photography:
Seamus TierneyProduction Manager:
Stephen RussellPost Production:
AE MediaEditor:
Ron SussmanColor:
Nicole KizerAudio / Post Production Supervision:
Bob GiammarcoDate:
February, 2017More from Arizona Lottery
Arizona Lottery: Welcome back
0.0
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 10, 2026
DAVID New York Appoints Alvaro Soto as Executive Creative Director
Award-winning creative joins the agency from Grey New York to help lead creative across North America
Aug. 10, 2026
Sergio Gordilho Redefines Creative Leadership at Africa Creative
Nicholas Bergantin forms creative leadership duo alongside founder and co-president