AROYA: Freedom Grams
Media Type:
Film
Brand
Agency
Country:
Industry:
On 20 April, international day for cannabis, AROYA, GABY Inc., and Last Prisoner Project launched Freedom Grams, an innovative cannabis brand that comes in packages of 0.3, 3.5, 8.7, 18.0, and 23.5-grams — the exact amounts of cannabis for which others in the U.S. are currently incarcerated. With creative concept and communication developed by Serviceplan Group for longstanding client AROYA, Freedom Grams was made available through retail and distribution partner GABY Inc., with all proceeds going to Last Prisoner Project, a nonprofit dedicated to fighting for the release of cannabis prisoners through legal and legislative intervention.
Credits
Advertising Agency:
Serviceplan InnovationDate:
May, 2022
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
The Beautiful Game Meets The Beauty of British Columbia at FIFA Fan Festival Vancouver
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience
Jul. 09, 2026
Havas Strengthens its Experiential Marketing Offering with Acquisition of Spanish Agency MUT
The acquisition strengthens Havas' leadership in brand experiences while advancing its growth strategy in Spain