Arrive Alive: Crash Coasters, 1

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

This coaster used to be a car. That car never made it home. On St. Patrick's Day, Arrive Alive and The Emmet Ray bar served coasters made from car wrecks to partiers as a sobering reminder to not drink and drive. On the coasters were laser-etched messages.

Credits

Advertising Agency:

Rethink, Vancouver, Canada

Creative Directors:

Ian Grais, Chris Staples

Art Director:

Alex Bakker

Copywriters:

Sean O'Connor, John Eresman

Photographer:

Eric Arnold

Date:

April, 2017